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Meet Alex Irving, a CAPTCHA test for the ad industry.
experiment ideation • AI prompting & wrangling
Oh the never-ending question — will AI replace us? We got tired of hypotheticals.
Meet our social experiment, Alex Irving: an AI art director (and copywriter). We generated Alex’s portfolio using only AI, then applied it for hundreds of jobs to see if humans could spot the difference.
The portfolio.
“‘We think of it almost like a CAPTCHA test for the advertising industry. Like, can you spot that fingerprint of artificial creativity?’ Murf said. Some recruiters couldn’t, with Irving’s portfolio garnering their interest.”
Behind the scenes.
“‘As is often the case with with social experiments, the question that you start with doesn’t end up being the real question in the end,’ said Murf.
’The question started to become, not how will AI replace us, but how can it enhance us.’”
The takeaway.
AD
Austin Anglin
Alex Irving
Agency
22squared