Predictable is sexy.
campaign ideation • copywriting • scriptwriting • production • social
“Of all the cars I’ve ever owned…
this is one of them.”
— Corolla owner on Reddit
BRIEF
The 2022 Corolla isn’t a standout vehicle, but it’s wicked reliable. How do we get young car buyers to see the value in that?
IDEA
In any good relationship, predictability is key. So let’s personify the Corolla’s predictable nature (and, while we’re at it, subvert the sexy car wash trope a little…).
broadcast.
PREDICTABLE IS SEXY
social.
PREDICTABLE IS SEXY
Using the pixelating censor effect, we turned totally un-scandalous content into quite the scandal.
ECD
Della Matthew
AD
Lucy Orr
Agency
22squared
CD
Laura Hauseman
Alex Lukacs