A brand should tell the truth.

But which one?

Tell all the truth but tell it slant —
Success in Circuit lies
…

The Truth must dazzle gradually
Or every man be blind —

— Emily Dickinson

Let’s find your narrative slant.

positioning / naming / founder story / pitch narrative / manifesto / brand architecture / brand voice systems / messaging hierarchies / go-to-market messaging / launch campaigns / creative social & digital campaigns / scripts / earned media narrative /

Get in touch

WORK FEATURED IN

Narrative is some of the oldest infrastructure we have.

Before decks and whitepapers: myths and stories. They taught us how to shape identity and decide who to trust.

So finding a narrative is first and foremost a design discipline.

It starts not with features or market position, but with what the founders believe to be 1) true and 2) important about the world.

From there, it's about finding the right slant. And to borrow from David Deutsch: a good one is hard to vary.

SELECTED AGENCY PARTNERS

COLLINS • Landor • Kuya • Nimble • Orchid Creation Paris • Humanaut • Edelman • VML • 22Squared • Plural

SELECTED BRAND PARTNERS

Microsoft Copilot • LinkedIn • Google Chrome • Google Enterprise • Paris Hilton Fragrances • Reedsy • Toyota • The Flatiron School • Baskin-Robbins • Varo Bank • Party City • The Home Depot • Truist • Paramount Pictures • Amazon Studios • Organic Valley • Tommy Hilfiger • Bayer • Con Edison • Volkswagen • US Polo

SELECTED SECTORS

Tech & Software • AI Agents & LLMs • Consumer Apps • Blockchain & Web3 • Luxury • Education • Automotive • Retail & Fashion • Entertainment • Celebrity & Personal Branding • Food & Bev • Finance & Banking • Healthcare & Pharma • Energy & Infrastructure • Travel & Hospitality • Real Estate • Publishing & Media • Nonprofit & Social Impact • Sports • Social Media

SELECTED AWARDS