That’s a hybrid?!?
campaign ideation • copywriting • social • production
BRIEF
When you hear ‘hybrid’ you probably think of… a Prius. But they come in all shapes and sizes. Toyota asked for a social campaign made with animation, to combat hybrid stereotypes. We took it a step further.
IDEA
In addition to a series of playful social animations, we brought the cars to the public and shot live, man-on-the-street interviews, asking people to spot which one is the hybrid. The catch? All of them were.
social animations.
THAT’S A HYBRID!?!
man-on-the-street interviews.
THAT’S A HYBRID!?!
We worked with the same people behind Vogue’s 73 Questions to engage people on the streets of Miami.
And in addition to paid social content, we made a full-length organic video for Youtube.
ECD
Della Matthew
AD
Kendra Malone
Studio Animation
Stephen Bridges
Agency
22squared
CD
Laura Hauseman
Alex Lukacs
Producers
Patrick Clarici
Alex Vainstein